Fashion film a fundraiser for Living Ocean

There will be a showing of the film Fashion Reimagined at Avoca Beach Theater on June 2 at 4pm to raise funds for Living Ocean.

Presented by Fan Force Films and BJ’s PJs, the event will also include a fashion parade spotlighting renowned ethical local brands such as BJ’s PJs, Baby Origami DoubleWrap, Carve Sunglasses, and Shapes in the Sand Swimsuits.

The documentary follows fashion designer Amy Powney of cult label Mother of Pearl – a rising star on the London fashion scene.

Raised off-the-grid in rural England by activist parents, she always felt uneasy about the devastating environmental impact of her industry.

When she won the coveted Vogue award for the Best Young Designer of the Year, which came with a big cash prize, she decided to use the money to create a sustainable collection from field to finished garment, and transform her entire business.

Over the following three years, her own personal revolution became the precursor of a much bigger, societal change.

The fashion parade on the day will encourage conscious consumerism and environmental stewardship.

The multi-award winning BJ’s PJs are 100 per cent Australian designed, owned and made on the Central Coast.

It is on a mission to advocate improving the way we shop to help the health of people and the planet.

There will also be a Q&A session with a distinguished panel including executives of Living Ocean and the designer and founder of BJ’s PJs, Belinda Jane.

“This collaboration represents a convergence of creativity, conscience, and community,” Jane said.

“Through the medium of film and fashion, we aim to ignite conversations, foster connections and rally support for the vital work of Living Ocean and why we need to choose more wisely in our daily lives if we want positive impact and change.”

Each ticket to the event will include a $5 contribution to Living Ocean and $5 from each sale of any BJ’s PJs garments (all discounted on the day) will go directly to supporting the organization’s ongoing efforts to protect marine ecosystems and promote environmental sustainability.

By attending “Fashion Re-Imagined” patrons will not only enjoy a memorable evening of entertainment and enlightenment but also play an active role in safeguarding our oceans for future generations.

For more information on Living Ocean go to

For ticket information and event details, go to