Samford Reaches Partnership With Athlete’s Thread For NIL Apparel

BIRMINGHAM, Ala. – Samford University Athletics has reached an official licensing partnership with Athlete’s Thread that will allow Bulldog student-athletes to financially benefit from their Name, Image and Likeness (NIL).

“We are thrilled to announce the commencement of a groundbreaking NIL partnership between Athlete’s Thread and Samford University,” Athlete’s Thread founder Karthik Shandi said. “Athlete’s Thread, a prominent custom apparel brand specializing in the NIL space, is excited to join forces with Samford Athletics and their 17 varsity sports competing at the NCAA Division I level.”

Through this new agreement, fans can now purchase merchandise, including personalized jerseys with Samford’s official logos and trademarks.

“We are always looking for ways to help our student-athletes make the most of their experience at Samford,” Director of Athletics Martin Newton said. “This partnership with Athlete’s Thread opens up new opportunities for our student-athletes to utilize their name, image and likeability to engage with Samford fans through custom, personalized Bulldog apparel.”

Athlete’s Thread is a leading supplier of NIL merchandise, working with over 95 colleges and providing over 10,000 athletes with high-quality NIL merchandise and jerseys. They are committed to empowering student-athletes to leverage their NIL rights and create their own brand.

“At Athlete’s Thread, we believe in empowering every athlete to monetize their name, image and likeability effortlessly,” Shandi said. “Our cutting-edge technology and world-class design team enable us to offer 100 percent free merchandise stores for every athlete on campus, regardless of their sport, team, gender or position. This partnership aligns seamlessly with our commitment to supporting athletes in realizing their full potential both on and off the field.”

When partnering with Athlete’s Thread, student-athletes earn 12 percent commissions on all merchandise sales, with the opportunity to earn an additional 10-15 percent commissions by sharing their affiliate link – a total of 22-27 percent.

“Samford University, with its outstanding 17 varsity sports, including the nationally-recognized men’s basketball team, aligns perfectly with our vision,” Shandi said. “We are excited to contribute to the success of Samford athletes and look forward to a mutually beneficial partnership that enhances their NIL opportunities!”

Many student-athletes have official merchandise available now. Fans can shop by visiting the following link:

For the latest news and information on Samford Athletics, visit the official website for Samford Athletics at Fans can also follow the Bulldogs on social media at /SamfordSports (Facebook), @SamfordSports (Twitter), and @SamfordSports (Instagram).