19 Baby Clothes Brands to Buy in Australia in 2024

Are you desperate to stock up on clothes and basic essentials for your little one? Then stop looking, we’ve got all the best brands right here.

During those early years, you really do seem to spend more time, effort and money on your baby’s wardrobe than on your own. But with so many cute baby outfits available, it’s not hard to see why. Besides, babies grow so fast (and play so hard), it feels like you’re constantly having to update.

Luckily these days, there are plenty of fantastic baby clothing brands available online, so you can do all your baby clothes shopping from the comfort of your own lounge room. Stock up for the season ahead – or find the perfect baby shower gift (just make sure you get a couple of sizes bigger – did I mention babies grow fast?) and while you’re at it, you might even find time for a spot of adult-size shopping…

Here are our favorite baby clothing brands – and where to find them:

Our pick of the best baby clothing brands


Okay, so Myer isn’t a brand as such, but it does stock some of the best baby clothes brands around. You can shop popular clothing labels such as Sprout, Jack & Milly, Milkshake and much more. Prices vary depending on the brand from budget-friendly to super luxe, so there’s something for everyone and every occasion. Plus Myer does amazing sales, so keep your eye out for huge reductions.

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The Iconic

The Iconic is another one stop retailer with a host of fabulous baby clothes brands including Rock Your Baby, Goldie & Ace, Huxbaby, Cotton on Baby and plenty more. They also offer super fast delivery and a great returns policy should you buy the wrong size (after all sometimes it can be hard to tell!).

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Love to Dream

Love to Dream is known for quality sleepwear, sleeping bags and bedding, however they also produce a gorgeous range of casual clothes including rompers, bodysuits and leggings that can be worn at any time and anywhere. There are plenty of stylish designs and colors to choose from and the quality is first rate. We love the Footless Romper that comes in no less than 22 different patterns and the very cute Alphabet Soup Leggings.

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Beloved Aussie favorite Cotton On Kids has clothes for the whole family, including the littlest members, with great, often retro-inspired clothes for your kiddo. Want to dress your bub in a throwback to your own childhood? Cotton On Kids is likely the place to go, where you can pick up fleece tracksuit pants and tops, rompers and cute dresses.

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Best places to stock up on basics


As Australian as Vegemite, everyone knows Bonds. In fact, setting up your Bonds online membership is pretty much the first thing you do after you find out you’re pregnant. Bonds is arguably the place to go for basics like singlets, tees and leggings… not to mention the famous Wondersuits AKA the only thing Aussie kids live in until they’re about 12 months old. You can get great Bonds deals at Amazon, The Iconic, Myer and, of course, Bonds!

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For simple, organic, soft-as-silk and beautifully made basics, you can’t go past Purebaby. They make everything from essential sleepsuits and rompers to jumpers and cardigans, made from certified organic cotton so you know it won’t irritate your baby’s precious skin. They’ve also just launched a brand new beautiful collection inspired by native Australian flora and fauna, and will be donating $1 from every sale of select styles to the Australian Wildlife Conservancy, set up to help protect Australian wildlife. Which means you can feel good not only about the fact you’re dressing your bub in the softest, most beautiful fabrics and materials that are gentle and kind to their skin, but you’re also helping protect our native species, now and in the future.

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If you want good quality without a high price, you can’t beat Best & Less, who makes amazing basics for everyday use. You can get pretty much your entire wardrobe at Best & Less, with cute tees, patterned rompers and everyday essentials like socks, bibs, and wraps. We particularly love this range of new organic rompers starting at just $4.98.

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There are so many great basics to be found at Uniqlo. Everyone knows them for their winter fleeces and puffers – and if you have a winter baby they are definitely worth checking out. They also stock great everyday essentials like onesies and bodysuits and pajamas.

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Available at Myer, Sprout does great basics and focuses on bright colors, cute patterns and designs that kids will love. They have a huge range of styles and options available from rompers and tops to dresses and shorts.

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The best places to buy clothes for special occasions

If you’re after something special, you can’t go past Seed. A little pricier (but often on sale) Seed clothing is always well made, durable and comfortable. We love these Stripe Denim Overalls, this cute Multi Bandana Romper and this Rib Stripe Tee with matching leggings.

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Another “adult” brand that makes gorgeous clothes for baby girls and boys, Country Road should definitely be one you check out for something special. We love these organically grown Leopard Leggings. (Again, can it please exist in adult sizes?) You can also get Country Road from The Iconic.

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From the basics – like a seven pack of pure cotton bodysuits – to special occasions and casual everyday wear – there’s a lot to love at Marks & Spencer, who also stock school uniforms, fashion, homewares and accessories. My personal favorite has to be these floral summer overalls with matching headband- if only they made them in bigger sizes!

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Another British brand, Boden offers fast shipping to Australia and great savings – including regular sales – so while it can be a bit pricier than shopping locally, it usually evens out. Boden’s whole brand is based on bright colors and gorgeous patterns and that certainly applies to their littlest offerings. Best suited to babies around 12 months and beyond We particularly love this cute Apple Tunic and Leggings ensemble

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Rock Your Baby

I’m a big fan of Rock Your Baby. If your own aesthetic isn’t super cutesy and you like clothes with a bit of an edge, this is where you need to shop for your kiddo. RYB (and their older brand, Rock Your Kid) make funky, cool and colorful clothes for confident kids. Have a look at this fun tee with tropical pants and must-have tutu dress.

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Another brand offering a slightly edgier look for babies, Huxbaby’s range is full of animal prints, bold colors and cool graphics. Available through The Iconic, there are some super cute outfits available for the seasons ahead such as this floral romper and basic top and pants set.

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Best Australian kids clothing brands


Aussie brand Gorman is beloved by so many mums, so it was pretty exciting when they announced they were expanding to create Gorman Playground. The range is bright and colorful (no surprises there) and made from organic cottons and fabrics so you know they’ll be soft, comfortable and super durable for even the toughest of playground tumbles. We are particularly mad for these Cars Baby Overalls and this sweet Peanuts Baby Dress.

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Kip & Co

Melbourne born clothes brand, Kip & Co creates fabulous baby clothes in bold nature-inspired prints and I have to say: I’m a huge fan. Check out all the fab outfits, available through The Iconic. It’s so hard to choose any favorites but we do love this outer space romper and this super cute floral organic short sleeve romper, available in four stylish tones.

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Goldie & Ace

Fun-loving prints for kids on the go is what Goldie & Ace have on offer, with bright and colorful designs – all available through The Iconic, such as the Charlie Stars Print long sleeve bodysuit.

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Best high end baby clothes brands


Online store, Farfetch, stocks all the high end designer baby clothes brands such as Kenzo Kids, Givenchy Kids, Ralph Lauren, Marc Jacobs, Gucci – the luxurious list goes on and on. Prices are a little more expensive, but with top labels like these, you know you’re getting quality and classic style.

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What should I consider when buying clothes for my baby?

The most important thing when they’re really small is the quality of the fabric and how easy they are to get on and off. Soft cottons and terry or fleece fabrics are best as they are low-irritant and breathable, and unlikely to aggravate any sensitive newborn skin. Second, you want to consider how easy it is to dress and undress them. If you’ve got a wriggly, cranky or tired baby, the last thing you want to do is fussing with buttons and press-studs. Choose clothes with zips or stretchy fabric that will slip straight on and off. The other thing to consider is how durable and easy to care they are. Newborn and baby clothes should always be machine washable because they get so much poo, spew and spit on them.

Should I size up so I get more use out of it?

This is a tricky one. In the first year of life, babies grow pretty fast. I would generally say avoid sizing up for the first two years because you just don’t know how fast your baby is going to grow. If they’re in size 000 now and you’re thinking of shopping ahead for summer and buying size 0, I would just say you don’t know just where they’ll be, size-wise come December. They may have a growth spurt, they may not. You can probably shop ahead for jumpers, tees and rompers as it’s not a huge deal if those are slightly big. But when it comes to things that need to stay around their waist – like leggings, pants, shorts and skirts – I’d advise buying their regular size until it’s clear they’re growing out of them. I would also only advise buying ahead if the price is good or if you’re simply stocking up on basics because there’s nothing more disappointing than buying a special outfit that never gets worn because it doesn’t fit at the right time.

Want more great buying guides? Here’s where to get everything personalized for your baby and here are the best bassinet sheets to cozy up your nursery. Ready to shop? Pop over to news.com.au and see what’s on offer on our coupons page.

Susannah Hardy

Susannah HardyParenting Shopping Writer

Susannah loves nothing more than finding great deals to help make life easier for parents. She has written extensively on all things parenting for publications such as Practical Parenting, Babyology and Tell Me Baby and has worked for Finder, reporting on best buys for families. Susannah is a busy mum of two fast-growing girls, and uses her work finding the best products at the right price in her daily life.